CIATB Page 455
Page 455
"???" Han Lan.
Why are you telling me this?
'ω'Fang Qiaorui smiled "you understand" and shook her eyebrows.
Han Lan raised her fist as if to beat her, so she quickly smiled and said, "Are you kidding? Han Shuai, Yehu really values your influence in Western Europe during this period, and hopes to use your influence to help them open up Western Europe." Market. They also tried to ask celebrities from Western Europe to help them promote their endorsements, but the effect was not very good. The main reason is that the celebrities from the big cafes there are not willing to accept their endorsements, thinking that they are worthless, so all they can invite They are small third- and fourth-tier stars with limited influence."
Han Lan nodded, this is normal, if an unknown brand from Nanbian Sange came to him to endorse him, he would definitely not be happy.
"I think this endorsement can be accepted. You can talk to Sister Yi. Try to fight for the endorsement fee, but don't scare people with your big mouth. The quality of Wild Fox is still good, and it is now the number one sports brand in China. I don’t think it’s any worse than FUJI, so give them a hand if conditions permit.”
"it is good."
"Wait, Yehu? If I speak for Yehu?" Han Lan suddenly thought of something and couldn't help laughing.
"Han Shuai? What's wrong?" Fang Qiaorui didn't understand what he was laughing at.
"It's okay, I just thought of one thing. I'm speaking for the wild fox. Isn't that going to call for the fox? Hahaha"
"" Fang Qiaorui didn't get the point of the joke.
Han Lan didn't explain it to her, but a melody that could be called a divine comedy was already circling in his mind.
Chapter 0417 Han Lan Joint Fund
Wild Fox International has always advertised its military quality. In fact, the current military orders are also a major source of their income.
At first it was just a support for national brands, but later it was found that the quality of these outsourced orders was not worse than those from military factories, and they were more comfortable and cheaper, so the support turned into a mutually beneficial matter.
In addition to military orders, Yehu International's outdoor products are also first-class in China. When friends buy equipment, if they mention domestic brands, they must not bypass Yehu International.After all, the field army has purchased their equipment, and the quality must not be said, it is resistant to C!
Relying on the continuous blood supply of these two lines, Wild Fox International has also accumulated sufficient funds and technology. In recent years, it has begun to focus on ordinary civilian sports products, that is, daily running shoes, sportswear and the like.
Like other national brands, at the beginning, they could only learn from foreign designs, engage in various inversions, and find ways to bypass foreign patent barriers.Therefore, the imitation is very strong, and it is also very cheap. Fortunately, it is good in China, and it can compete for the market by virtue of its price.But when exported to foreign countries, there is no price advantage.
The prices of big international brands like FUJI are generally high in China, even a bit like a luxury, but in fact, in JP’s home country, it is a very daily sports product, the kind that ordinary people buy casually.
However, if the products of Wild Fox International are exported to JP, they will face the same problem as FUJI in China, tariffs!The price cannot come down.
FUJI is a big brand, so even if the price is high, people still buy it in China.But the wild fox, people in JP country don't even bird it.
The same is true in other countries.
Except Africa.
Huaguo has aided many countries in Africa, in exchange for preferential tariffs and even some countries are still tariff-free, so the price of many domestic brands in Africa is similar to that in China, and sometimes it may be cheaper to take care of the wallets of black brothers a little.In this way, the price advantage is very large.
In fact, the main buyers of wild foxes in Africa are not necessarily ordinary people, but many are mercenaries.After all, the civilian supplies of the Yehu family are military supplies if they are repackaged!
In short, the main international market for wild foxes is still in Africa.
But you can’t always sell things to Africa. A truly big international brand can’t always think about making small profits but quick sales, and has to have its own high-end brand.
There are also wild foxes, but they cannot be sold.
This is a very sad thing. When the price goes up, people in China will call you heartless, so why are domestic products so expensive? When you go abroad, foreigners don’t recognize you, so you must buy their own big brands for a similar price.
In fact, the quality of Yehu’s products is not inferior to those of FUJI, and many of them are even better. The design may not be as high-end as others, but they have been trying to catch up over the years, and the taste of designers is constantly improving.
In fact, the most important thing is that it is not well-known. Few foreigners have heard of this brand.Design or something, to be honest, fashion is really hard to figure out sometimes.For the same Jiefang shoes, what comes from other big international brands is fashion, and what comes from domestic brands is dirt.
Therefore, Yehu thought of a way to overtake in a corner, that is, to launch a celebrity joint model!
This trick is actually done by many international big names. Find a few stars, preferably popular sports stars, and launch a sub-brand with the same name. The quality is similar, the design taste is not too bad, and the price must be at least doubled.
In China, you can't find domestic sports stars. You can't compare with those traffic stars in popularity at home, let alone abroad, so you can only find traffic stars.
In fact, there are national brands that do this, and the domestic sales are really good. After all, it is the equipment that NC fans must buy, no matter how expensive it is, they still want to buy it.But it’s not enough to go abroad, foreigners don’t recognize these weird little girls.
But now, there is a small fresh meat who is also popular abroad and is placed in front of them.
Han Lan!
This time, Yehu really planned to take a gamble to live out his life, gritted his teeth and spent money to sign Han Lan.
The two sides have talked back and forth several times, and the endorsement fee has already been raised to 7000 million, but they still haven't been able to negotiate.
The endorsement fee of 7000 million yuan, even the traffic stars who have always been inflated in price, dare not ask such a high price, it is simply sky-high!
However, with the precedent of the bean seller, Tomahawk Entertainment did not panic at all, and the inflated height is inflated. No entertainment company would lower the value of its own artists.
And if you really want to say, Han Lan's worth is not inflated.Like the Beanstalker, it really maximized the advertising effect of the Beanstalker.Now the first choice for couples in Huaguo to date is to go to a fast food restaurant selling beans, can you believe it?
It seems to have returned to the era when foreign fast food just entered Huaguo overnight, and fast food is of high quality.
It is said that this year's textbooks for advertising majors also included this incident as a classic case.
Looking up at the two beautiful smiling girls at the front desk of Tomahawk Entertainment, Yehu's negotiator's legs were shaking.
These monsters, every time they come to negotiate, they have the illusion of being sucked dry.
But for the sake of their own international strategy, they still have to bite the bullet and continue to negotiate.
"Ah! Mr. Cheng! Come, come, please!" An Yi came out to greet her in person, and when she saw Cheng Yao, the representative of Wild Fox International, she cordially invited him to the meeting room.
Cheng Yao only felt that her smile was very expensive, but he still smiled politely, hoping that his own smile could also be worth some money.
Followed by his team, a group of people also laughed very bitterly, these days they are going to talk crazy.A group of people from Tomahawk Entertainment raised the price for various reasons, but the key point is that everything they said was well-founded, as if Tomahawk Entertainment would lose money and go bankrupt if they lowered the price.
They have no doubt that Tomahawk Entertainment must know their plight by now, and grabbing their lifeline is a blackmail.
In the business field, there is no such thing as Chinese people not cheating Chinese people.
The boss of Yehu personally called Han Yiping to set up a relationship, but he still didn't get any advantages.
For Tomahawk Entertainment, this precedent cannot be set.
As soon as the group sat down in the conference room, they saw Han Lan leading people in with a smile.
Cheng Yao was stunned for a moment, but still stood up with a smile to greet him, and shook hands with him for a few words of courtesy.
Generally, this kind of business negotiation has nothing to do with artists. Artists have no right to speak, but Han Lan is different. He has the false title of Vice President of Tomahawk Entertainment. In terms of positions, he and Cheng Yao are at the first level.
Moreover, he is the prince of Tomahawk Entertainment, and his voice in Tomahawk Entertainment is much more important than his voice in Yehu.
But what Cheng Yao had in mind was not Han Lan's status in Tomahawk Entertainment, but the legend about him.
I heard that the endorsement fees agreed by the bean seller and Tomahawk Entertainment at that time were not that high. It was only after being caught by Han Lan for a bundled sale that they raised it to a sky-high price that has never been seen before, and has never been seen since.