CIATB Chapter 917 Family Drama
Chapter 917 Family Drama
The launch conference of the production of "Even If We Are Cheated, We Must Dream" was scheduled at the International Convention and Exhibition Center in Dahongmen, Yancheng.
The crew also chose a high-end residential area near Dahongmen as the main filming location.
Although this is a TV series that claims to have 120 episodes, it is basically indoor scenes and does not require any computer special effects. The most famous member of the crew is the heroine Zeng Jingyi, and the other characters are not popular stars, so the investment of the entire crew is not high.
The production costs of daily dramas set in the original South Goryeo period vary depending on the type of series and production quality, but in general the production costs of some daily dramas are only between 200 million and 300 million won per episode, which is only 120 to 120 yuan in Chinese currency. Even if it is 180 episodes long, the overall production cost is only million to million Chinese currency.
Compared with similar works in China, the production cost of the first season of "Love Apartment" was approximately between 800 and 1000 million Chinese yuan, and "Love Apartment" only had 20 episodes.
The most expensive TV series in recent years is The Longest Day in Chang'an, with a total investment of 6 million yuan and a single episode cost of 1000 million yuan, setting a new benchmark for domestic TV series. It took two years from preparation to completion.
In comparison, South Korea's daily drama production investment is only equivalent to the level of China's online dramas or even short dramas, but the professionalism of their actors and the excellent level of TV drama production are incomparable.
Of course, Xia Haoyang is not so stingy. He also has investments from other film and television giants, and the show is being broadcast on Xinan TV. So at this time and space, Fat Cat Studio has invested 120 million in the entire crew. On the surface, it is not as high as the production cost of a single episode of "Love Apartment" many years ago, but it is already a lot for a -episode pure family drama.
This was also the result of trying to persuade other investment partners, because in the eyes of other film and television companies, scripts were worth more than this amount. After all, Xia Haoyang had sold a few pages of variety show scripts for a sky-high price of 6 million yuan in the past. Now you want the entire crew of a 120-episode TV series written by Xia Haoyang to invest only million yuan? No one could accept this.
Anyway, the final result is: Forty Thieves Film and Television, Friendship Brothers Film and Television, and Emperor Penguin Film and Television each invested 50 million to hold 2000% of the shares; Xia Haoyang Studio valued the script at 1000 million and Zeng Jingyi's salary at 50 million to hold % of the shares. The four companies jointly invested in the drama.
This is a good thing for all four companies. Three companies including Forty Thieves Film and Television feel that they have got a good deal. An investment of only 10 million is bound to get a return of hundreds of millions or even millions. After all, Xia Haoyang's script is worth more than this little money. This is a huge profit.
Xia Haoyang was also very happy. This was a script he tailored for Zeng Jingyi. It would be best if the filming could be completed earlier and not affect Jingyi's pregnancy. Although his company was not short of money and could definitely complete the production and filming of this TV series independently, if you didn't give others a way to make money, would they definitely let you make money happily? Xia Haoyang was very clear from the beginning that it was better to take shelter under a big tree.
"Mr. Xia, why did you write such a long TV series? Nowadays, the pace of life is very fast, which has led to the popularity of short videos and short dramas. Is there anyone who would be patient enough to sit in front of the TV and watch a TV series with more than 100 episodes?"
"This reporter said it very well. The popularity of short videos and short dramas in recent years has indeed attracted the attention of many young fans. But I have read relevant reports that the elderly population in my country accounts for 21.1%. Our country has entered a period of moderate aging. The middle-aged and elderly population is a force that cannot be ignored." Xia Haoyang looked around the audience and smiled. "Who would be patient enough to sit in front of the TV and watch a family drama with more than episodes? Of course, it is the hundreds of millions of middle-aged and elderly people who don't have too much work and life pressure and spend their days cooking, shopping, playing cards, and picking up their grandchildren."
Xia Haoyang highlighted the key word "hundreds of millions". In fact, the televisions in Chinese families are now dominated by two groups of people, one is the middle-aged and elderly, and the other is children. The time children spend watching TV is fragmented. Only the middle-aged and elderly have plenty of time and are more accustomed to sitting in front of the TV to watch TV, while young people are more likely to hold their mobile phones or sit in front of computers.
However, Chinese TV dramas, whether they are variety shows or film and television dramas, whether they are costume idols, fairy tales, urban themes, or suspense and spy wars, are actually more targeted at young groups. There are not many film and television dramas that truly target middle-aged and elderly people.
Xia Haoyang wrote a family drama not only because it was tailor-made for Zeng Jingyi, but also because he wanted to guide the development of family dramas in China, allowing more film and television practitioners to develop and expand this market and produce more excellent and worthwhile film and television works for middle-aged and elderly people.
Simply put, the light-hearted and humorous family dramas such as daily dramas are worth learning from and promoting. Xia Haoyang also hopes that more people will imitate him and produce this type of drama.
"Excuse me, Mr. Xia, you have never been seen at the press conference for the new film produced by your company before. Why are you here this time?"
"Mr. Xia, what do you think of Aunt Qiong's suicide at the age of 83?"
"And Mr. Xia, I heard that there was a protest by the fans of the Guoan Club recently. What do you think?"
"Mr. Xia, I heard that you also participated in the recording of a variety show. What kind of variety show is this? Why would a wealthy businessman like you participate in such a variety show?"
"Brother Xiaoming recently broke up with Ye from the socialite training class. Mr. Xia, what do you think of this incident? What is your opinion on the socialite training class? Recently, a member of the socialite training class went to the United Nations to give a speech. What is Mr. Xia's opinion?"
"Excuse me, Mr. Xia..."
At first, Xia Haoyang was able to patiently answer the reporters' questions seriously, but as the questions became more and more numerous, more and more gossipy, and completely unrelated to today's TV series launch conference, he became more and more impatient and frequently winked at the host of the conference.
Even though the emcee of the press conference didn't understand what Xia Haoyang meant by his eyes, he could still see the unhappy expression on his face. With the cooperation of a few reporters who had greeted him, he was able to control the scene and bring everyone's questions back to the show.
Then Xia Haoyang apologized, left the press conference and returned to the backstage to rest.
In fact, it’s not surprising that the reporters focused all their attention on Xia Haoyang, because he has hardly accepted interviews in many years, and this is the first time he has attended a press conference for a new film, so the reporters were very excited, but the questions they asked were too speechless.