CIATB Chapter 424 China Film Group Corporation Listing
Chapter 424 China Film Group Corporation Listing
"We're in contact with General Manager Zhao regarding marketing and promotion. The Nebula X2 still has a good reputation, so we should strike while the iron is hot."
"clear."
Liu Siyuan closed his suitcase.
"Mr. Fu, there's one more thing."
"explain."
Regarding the mobile phone business, I'm considering a question.
Since the launch of the Nebula X2, we have established a firm foothold in the mid-to-high-end market.
But looking further down, we haven't even touched the market below 2,000 yuan.
Fu Yibai leaned back in his chair and waited for him to finish speaking.
"This segment has a huge user base, but thin profit margins."
If we want to get in, we have to use a completely new set of tactics.
I'd like to use a sub-brand; the initial name I'm thinking of is "Starry Night."
Fu Yibai picked up his teacup but didn't reply immediately.
He approves of the sub-brand concept.
Nebula's current brand positioning is already in the mid-to-high-end market. Using the same brand to compete in the cost-effectiveness market will indeed lower the overall image.
Just like Huawei has Honor, Xiaomi has Redmi, and OPPO and Vivo have Realme and iQOO, they all use this strategy.
What is the positioning of the Star Glory class?
"Extreme cost-effectiveness".
Liu Siyuan had clearly thought it through.
"We don't pursue the latest and most powerful hardware configurations, but the core experience cannot be compromised."
System, battery life, signal strength, and durability—these four aspects must be the best in the same price range.
The processor uses the previous generation flagship chip, the screen uses a high-end domestic screen, the camera is just adequate, and the design is kept as simple as possible, saving costs and investing in user experience.
"price?"
"The price of the first product is set between 999 and 1999, depending on the configuration."
Fu Yibai nodded.
"Okay, go back and develop a detailed plan for Xingyao, including brand VI, product line planning, and supply chain plan."
In addition, should Xingyao primarily focus on online sales channels?
"Yes, we focus on online sales, and only open directly operated stores and key account channels offline to keep channel costs to a minimum."
"Okay, once you have a plan, just send it to me."
"Yes."
Liu Siyuan stood up, picked up his briefcase, and turned to leave the office.
September 17, Shanghai Stock Exchange.
At nine o'clock in the morning, the trading hall was already full of people.
Brokerage representatives in suits, media reporters carrying cameras, and hostesses in suits and skirts moved through the crowd.
The electronic screen at the front of the hall displays today's listing information.
Fu Yibai stood in the crowd, next to Han Shanping and several other shareholders of China Film Group.
At 9:25, Han Shanping walked to the bell-ringing platform and placed his hand on the rope of the bronze bell.
The countdown numbers were flashing on the electronic screen, and everyone held their breath.
The bell rang, deep and resonant, echoing in the hall for several seconds before dissipating.
Applause erupted from every corner, and flashbulbs popped everywhere.
The opening price of China Film Group Corporation (CFGC) appeared on the electronic screen—16.8 yuan, a 32 percent increase over the issue price.
Han Shanping stepped down from the bell-ringing platform and shook hands with Fu Yibai.
"Yi Bai, you absolutely have to come to the victory celebration banquet! I'll treat you to drinks."
"Don't worry, I'll definitely get there."
Han Shanping smiled and patted him on the shoulder, then was surrounded by other people who came to offer their congratulations.
That afternoon, China Film Group closed at 21.5 yuan, with its market capitalization exceeding 20 billion yuan.
The 5% stake held by Fu Yibai is worth over a billion yuan based on the closing price.
At 9:25, Han Shanping walked to the bell-ringing platform and placed his hand on the rope holding the bronze bell. The countdown numbers jumped on the electronic screen, and everyone held their breath.
The bell rang, deep and resonant, echoing in the hall for several seconds before dissipating.
Applause erupted from every corner, and flashbulbs popped incessantly. The opening price of China Film Group Corporation appeared on the electronic screen—16.8 yuan, a 32% increase over the issue price.
Han Shanping stepped down from the bell-ringing platform and shook hands with Fu Yibai.
"Yi Bai, you have to drink this glass of wine today."
"I have to drink it even if you don't say so."
Han Shanping smiled and patted him on the shoulder, then was surrounded by other people who came to offer their congratulations.
That afternoon, China Film Group closed at 18.2 yuan, with its market capitalization exceeding 20 billion yuan. Based on the closing price, Fu Yibai's 5% stake was worth over 1 billion yuan.
China Film Group's celebration banquet was scheduled for the day after the bell-ringing ceremony.
The event was held at the Kunlun Hotel.
The banquet hall was located on the second floor, which was entirely booked by China Film Group.
At the entrance stands a huge backdrop with the logo of China Film Group Corporation and the words "Celebrating the successful listing of China Film Co., Ltd." in gold lettering.
The media area was equipped with more than a dozen cameras, all aimed at the small photo area in front of the backdrop, which was only big enough for two people to stand side by side.
The red carpet stretched from the elevator entrance all the way to the banquet hall entrance, with congratulatory flower baskets lined both sides, bearing the names of various film and television companies and local broadcasting systems, forming two dense rows.
When Fu Yibai arrived, a crowd had already gathered at the entrance.
Han Shanping stood in front of the backdrop to give a group interview to the media, his face turned completely white from the flashes of the cameras.
Standing nearby were several vice presidents from China Film Group, as well as a host from CCTV's movie channel, who were conducting a live broadcast.
A dozen reporters, holding recording pens, pushed forward, while security personnel stretched out their arms to keep them outside the cordon.